Business owner Margie, had established a great brand and of course, created amazing products. Honeybliss already had a website which had been up and running for a couple of years but like most businesses, it needed modernising and simplifying. In some cases, the art of effective website development is to show constraint so the site has a greater sense of order. We decided to show case the products more effectively, we had to use the “power of three” to highlight the three main category areas that would quickly funnel visitors to their relevant areas of interest. It’s great to see Honeybliss up and running with a fresh look, feel and functionality that doesn’t just make it easier for the customer to find what they are looking for, but makes it easier to maintain and manage as well.
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From free websites, to cheap websites to extremely pricey websites, how do you make the right choice? In our series of blogs to help you get exactly what you want from your website, we’ve pooled our individual strengths, as we do here at Project Lemon Sizzle, to tell you what we advise and know so you make the right choice for you.
Project Lemon Sizzle were invited to pitch our ideas and our different areas of expertise around updating and refreshing the current Maurice Trapp Group website. We started to visualise right from pitch to product that we had to make the website look sharp, sound sharp and work sharp. Understanding the needs of the client at this critical stage is what delivers outstanding results. There is a lot of work planning, discussing and stategising and this is a big part of what we all do, no matter what angle we’re coming in at.
Maurice Trapp Group already had a strong brand in place and our job was to take the brand and highlight it even more throughout their new look and feel website. From design, to copy to functionality we were focused on the visitor getting the right information and the right signals they require from that first click. We’re extremely pleased with the end result and it’s another great project we are proud to put our name to.
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What do you do when you need a fresh look and feel to your website? Have a read and see exactly what we did for the new Honey Bliss site.
Online marketing has to ensure the website looks the business, as well as does the business. We start with the vision for the new look and feel website and then dig a bit deeper into how we’re going to achieve this.
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